Great Price "Marketing iPhone Apps: Getting Your App into Users' Hands" for $18.24 Today

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Marketing iPhone Apps: Getting Your App into Users' Hands Overviews

How do you get people to buy your iPhone app once the iTunes App Store has approved it? Software developers are not marketers, and yet thousands of them merchandise and sell their iPhone apps alongside more than 100,000 others in the App Store, perhaps the most influential marketplace of the decade. In this book, marketing expert Rana Sobhany walks you through the fundamentals of iPhone app marketing, including how to understand your audience and the best ways to communicate with them effectively.

Whether you're an indie iPhone developer, an agency building iPhone apps for clients, an entrepreneur exploring mobile apps as a business opportunity, or a marketer interested in the mobile space, Marketing iPhone Apps is the definitive guide to finding success in the App Store.

• Learn how to position your app before you sell it
• Create a marketing program and develop promotional materials
• Identify your audience and figure out how to reach them
• Understand the importance of metrics and market research
• Revisit your marketing plan regularly to reinvigorate sales

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*** Product Information and Prices Stored: May 09, 2010 14:30:11

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iPhone and iPad Apps for Absolute Beginners (Getting Started)

iPhone and iPad Apps for Absolute Beginners (Getting Started) Review

Price : $29.99

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Overviews

The iPhone is the hottest gadget of our generation, and much of its success has been fueled by the App Store, Apple’s online marketplace for iPhone applications. Over 1 billion apps have been downloaded in the 9 months the App Store has been open, ranging from the simplest games to the most complex business apps. Everyone has an idea for the next best-selling iPhone app—presumably that’s why you’re reading this now.

So how do you build an iPhone application? Don’t you need to spend years learning complicated programming languages? What about Objective-C, Cocoa Touch, and the SDK? The answer is that you don’t need to know any of those things. Anybody can start building simple applications for the iPhone, and this book will show you how.

This book takes you to getting your first applications up and running using plain English and practical examples. It cuts through the fog of jargon and misinformation that surrounds iPhone application development, and gives you simple, step-by-step instructions to get you started.

• Teaches iPhone application development in language anyone can understand
• Provides simple, step-by-step examples that make learning easy
• Offers videos that enable you to follow along with the author—it’s like your own private classroom

What you’ll learn

• Get both yourself and your computer set up for iPhone application development.
• Start by making small changes to existing applications to build your knowledge and experience before creating your own applications.
• Follow steps in plain English to build simple apps and get them working immediately.
• Style your application so that it looks good and users can easily navigate through it.
• Make use of the iPhone’s touch screen and accelerometer.
• Use shortcuts and cheat sheets to create apps the easy way.

Who is this book for?

If you have a great idea for an iPhone app, but have never programmed before, then this book is for you. You don’t need to have any previous computer programming skills—as long as you have a desire to learn, and you know which end of the mouse is which, you’ll be fine.

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*** Product Information and Prices Stored: Apr 28, 2010 10:01:29

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